When looking at putting your brand on social media to market your business, you can be overwhelmed by the number of platforms to choose from. The best way to approach putting your brand on social media is to start with one platform first. To choose the right platform, you need to know which one your audience is on.
What type of business are you?
If you are a B2B company it is worth starting on LinkedIn. Build your personal profile and a company page to promote your business.
If you are a B2C company, you need to start by asking yourself a few questions:
- What demographic do you want to target?
- Are they on Facebook, Instagram or Twitter?
- Are you offering a product or service?
- Instagram is great for publishing images and videos of your product or service.
- Facebook is a great way of demonstrating your products and services, sharing interactive content.
- What do you want to achieve from social media?
- The lifespan of content is different on each platform. There are thousands of tweets sent on Twitter in each minute, so they disappear quickly in your news feed. You need to choose the platform that best suits the type of content you are sharing and the audience you want to reach.
Remember, you don’t need to be on every platform. If you don’t have the time to spend on social media, it is best to choose one and do it properly. Remember the rule of quality over quantity.
Once you have chosen your first social media account, you need to make it so your customers will recognise it belongs to your business. This is where you need to integrate your brand.
Let’s look at putting your brand on Facebook.
Business name: When you set up your business page, the name of your page should represent the name your business.
Profile picture: You will need to set up a profile picture. It is important to use your brand logo as you profile picture, as this is what your customers will see first when they do a search your company name.
Banner image: This is the image at the top of the page. You can change this to represent seasonal changes, new product launches or celebrations. But it is best to start with an image that represents the product or service that you offer. This way the first thing your page visitors will see is a clear image of what your business is about. You can also add some CTA’s to the banner to make it easier for your audience to find your contact details. Try adding your email and phone number.
About us: Fill in the about us section on the page. You can tell people about your business, your location, when you are open and most importantly…your contact details.
Once you have this basic information set up, you could start with your first post and let people know your business is on Facebook.
Tailor your Facebook page to your brand
On the left of the page under your name, you will see a list of tabs with: Home, About Us, Posts and more. You can change the options here by going to settings, templates, and tabs. Using the tab section, you can choose which ones are viewable on your Facebook business page. If there is something you are not going to use, it is better to turn it off. You can always turn it back on at a later date when you are building more content.
From the tabs on your business page, if you click on community you can also invite your friends to follow the page. This is a good place to start as most friends will happily share your posts for you, but they have to know your page exists.
Integrate your branding
So, that was a quick guide to setting up a Facebook business page and applying your branding. If you set up another social media account, say on Instagram or Twitter. It is important that your business name, profile picture and banner image also match. This way your audience will know they have found the right page to follow.
Sometimes you might find that the business name already exists, so make sure you adapt the name with special characters that you can use across the different platforms. It is best to make sure that your handle (e.g. @FirstRatePA) is consistent to save any confusion and help your customers find you.
One other important thing to remember is to add a link to your website for your social media accounts. This way, visitors to your website can click and follow your business to get all your updates on social media.
Need more help with getting to grips with social media? Get in contact with us at First Rate PA to find out more how we can support your business with our social media management service. We can take your content and share it with your audience across your chosen platforms for you.
Photo by dole777 on Unsplash